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Three Unique Advertising Ideas Your Company Can Use

Three Unique Advertising Ideas Your Company Can Use
Three Unique Advertising Ideas Your Company Can Use

What’s the best way to sell a 1993 orange Volvo? One Swedish art director created a hilarious ad for his old car, with everything from dramatic music and sweeping shots, to a voice-over extolling the virtues of its “increased lumbar support.” The video, which first aired in Swedish and then in English, has received almost 500,000 views in the space of a couple weeks. That’s a lot of hits for a very-used car ad!

If you are looking for ways to promote your business with effective and unique marketing, you’ll want to break through the daily noise that people are surrounded by. Great marketing is a blend of several key factors, including an understanding of what your audience needs, packaging your product into the right message, and making sure your audience actually gets that message. It helps to have marketing that stands out. How can you connect with a larger audience? Here are three unique advertising ideas.

1. Realize What Your Market is Paying Attention To
Where is your market likely to pay attention to advertising? If your market is tween girls, for example, you may notice that they gravitate toward Youtube stars. You could fairly easily work out a product deal with a Youtube star for far less than you would pay for any other promotional stunt, and you’ll be able to include links to all your associated products. It’s a less conventional way of doing business, but one more likely to break through the surrounding fluff.

2. Use Custom Designed Tee Shirts Companies
Custom print tees are a great way to advertise your company because they’re the advertisement that keeps on giving. While they might be more expensive than a flyer (by far), they’re not going to be thrown out the second someone turns a corner. This tip is especially great for restaurants and bars, who often have a more loyal customer base that enjoys repping for their favorite place. Custom print tees used as prizes encourage customers to see you in a positive light. Additionally, t shirt printing services can be handy when you want to provide your staff with a low-cost uniform.

3. Concentrate on Information, Not Advertisement
Why do people often tune out advertisements? Because they don’t find relevance in them for their own lives. Part of the new age of marketing involves seeing advertising as a conversation with customers, rather than a one-sided dialogue. When you educate the consumer — giving them something rather than just spamming them — you encourage them to see you as an expert in what you’re selling, and this can translate to better sales later. Online infographics are one example of how you can effectively combine education with marketing.

Would you use custom print tees or promote your company via Youtube as part of a unique marketing campaign? Let us know in the comments.

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