It’s fair to say that Americans are utterly infatuated with tee shirts. Not only do 95% of Americans wear tees, but a whopping 70% of American men and 54% of American women own more than 10 of them. What’s more, 90% of Americans have at least one tee that they simply won’t sell, donate, or even throw away purely because of its sentimental value.
But why is it that so many businesses are infatuated with tees? It seems like every time you go to a festival, there are a million vendors who just want to give away their own, unique, custom designed tee shirts. Why not just sell the custom print tees and make a profit off of them?
Believe it or not, there’s actually a method to these businesses’ madness. Here are a few reasons why so many companies get tee shirts printed just to give them away.
Custom Print Tees Turn Customers Into Walking Billboards
When people wear custom print tees emblazoned with companies’ logos, it’s like they become walking billboards. Everyone and anyone who notices their shirt will be instantly exposed to the brands being worn. This is beneficial for a number of reasons. First of all, those who don’t know about your company and see people wearing your custom print tees will be introduced to your brand, and may even consider taking their business to your company they next time they’re in need of your particular services. Secondly, those who already know about your business will be reminded of it. This is important, as it takes about six to eight exposures to a company before a customer decides to buy.
Custom Print Tees Build Relationships With Customers
People like free stuff. That’s a no-brainer. If you give people free things, like those promotional custom print tees, they’ll like you and your company. Building good relationships with new customers is key to retaining them. After all, people are more likely to take their business back to a company that they already approve of. Earning a customer’s favor can be as quick and simple as giving them a free tee.
Custom Print Tees Are Incredibly Easy to Make
Thanks to the Internet, it’s never been easier to make and order custom print tees. All you have to do is select what kind of apparel you’d like screen printed (most custom print services nowadays offer options other than tees), create a quick mock-up in the design lab, which can be an opportunity to improve your ideas, and then choose how many of which size you’d like to order. Custom tee shirt websites will then offer a quote, and if pleasing, the order can then be placed. It’s actually that simple.