Over 90% of all Americans wear t-shirts, which means that everyone probably has more than one terribly designed t-shirt from high school or from college. But the bad designs should stop there. Creating custom and promotional t-shirts aren’t terribly difficult, but good design is dependent upon a few essential factors. So if you’re ready to step up your t-shirt design, here are five tips you should be using.
Take Your Time
Most great design ideas don’t happen in an hour before your deadline. Creating a concept and turning it into a full-blown design takes time, and it’s something that you should be serious and patient with. Once you come up with an idea, let it sit for a little bit, and then keep improving it until it’s perfect. Rome wasn’t built in a day, you know.
Keep Things Simple
While detail is key in items like promotional towels and promotional tote bags, t-shirt design should be kept relatively simple. In fact, some of the best designs out there are the simple ones. Take The Ramones, for example. Their simple shirt design has become iconic, and even used as a model for other designs.
Consider Your Market
Before you put pen to paper, make sure you’re considering your market. T-shirt printing services are of no use to you without a demographic in mind! Nine out of every 10 Americans has a t-shirt they refuse to throw away because of sentimental value, and if you market your promotional t-shirts to the right demographic, yours could be one of them.
Find a Quality Screen Printing Service
Your t-shirt is only as good as the company that prints it. Before jumping into anything, make sure to call around and scope out the absolute best printing services to entrust your design to.
As with any process, it takes time and education to get it done right. Over 70% of American men own more than 10 t-shirts, but what do they look like? Taking a look at vintage shirt designs for inspiration is always a good idea. Keeping those designs in mind while creating your own unique artwork is essential to a timeless shirt.
T-shirt design allows for all kinds of creative expression, but if you don’t take the time to get it right, then you’re out of luck. Take your time and create something meaningful that people will want to wear for generations to come.