When you’re thinking about investing in a business’s services, what’s the first thing you look at? Their facilities? Their staff? Most times, it’s neither of those things. Your first impression of any business — and a customer’s first impression of your business — is most often their logo.
Given that a logo can make or break that first impression, it’s pretty clear just how important it is to make sure yours is a good one. Here are a few more reasons you need to make your logo the absolute best it can be.
We live in a visual society.
When you place your logo and an ad in a paper or on a poster, not everyone is going to read the ad. In today’s fiercely competitive market, you’re facing an audience accustomed to visual stimulation. Despite the fact that not everyone will read your entire ad, they will see your logo. And that makes it even more important! If there’s one thing a potential customer should be able to take from your custom compressed t-shirts or promotional t-shirts, it should be a visibly striking logo.
Logos are instrumental to awareness and familiarity.
Your logo is the key to increasing awareness and familiarity with your business — two elements that are absolutely key if you want your business to grow. It ties together everything in your business, to the point where it may be the only visual element that all of your sales materials have in common. From custom promotional tote bags to promotional towels, your logo helps put out a unified image to your customers. The more familiar they are with your logo, the more likely they are to invest in your services.
A good logo can make you look more established.
Creating a logo is the perfect opportunity to make your business look bigger and more established. Promotional material industry revenues grew 4.4% to $18.5 billion in 2011 alone, and that may be due in large part to the quality of logos. With a good design, you can draw in customers who might never have tried your business.
Whether your logo is on custom compressed t-shirts or tote bags, it’s the key to creating a unified, professional image for your business. Don’t let it fall by the wayside!