Infirmary Health System - Case Study
Infirmary Health System
Project completed on May 9th, 2011
Company Promotion: Infirmary Health is a Healthcare system with 4 hospitals. During healthcare week they are going to introduce their re-branded logo by passing out custom compressed tees to 5,200 employees along with newly branded name badges.
Result: To launch the new brand, we created a custom “iH” shape. Custom shapes maximize the effectiveness and impact of brand marketing. By Infirmary Health shaping their new logo, the recipients will get an instant connection to the new brand identity. Infirmary Health took it a step further by including their new logo on 2 imprint locations of a white t-shirt. We printed a simple left chest logo on the front and a 19.5” wide jumbo size print on the back of the shirt. Jumbo prints are a bold, and popular way to exemplify a print. In this case, the new Infirmary Health logo was print at an angle across the back with with a smaller version above and text over it.