Cape Air - Case Study

Industry: Airline
Company Promotion: The intention for the shirts is to sell them in the company online store, the Wing Locker (winglocker.com). Trish Lorino, the Director of Marketing for Cape Air says, “People have a very strong affinity for our brand, and logowear. We thought by incorporating both that fun new design (which touches upon all the markets we serve), as well as having the unique packaging, it would be an instant hit.” The online store is set to launch April 1st.

Result: As Trish Lorino referenced, the design on the shirt is a reflection of the various areas that their company flies. In order to capture the detail in the imagery, which was full of color (beyond the 14 color plastisol screen printing maximum) we digitally printed the full back with their newest look and the front left chest with the Cape Air logo. Since they fly a 9 passenger Cessna, the insert card is an image of their carrier compressed in an aircraft shape.